Exciting Announcement on Behalf of Presley’s Family
In a remarkable act of compassion and community service, Riley Keough, granddaughter of the legendary Elvis Presley, has pledged her entire \$12.9 million bonus and sponsorship earnings to combat homelessness in Memphis, Tennessee. The donation will fund the construction of a series of homeless support centers in Graceland, creating 150 permanent housing units and 300 shelter beds for individuals and families in need.
The initiative, announced at a press conference near the iconic Presley estate, marks one of the most significant private contributions to homelessness relief in the region’s history. Riley’s decision reflects both her deep sense of social responsibility and her family’s enduring legacy of giving back to the community that helped shape Elvis Presley’s global success.
“I have witnessed people struggling to survive the harsh winters in the U.S. without a roof over their heads, and I promised myself that if I ever had the chance, I would step up,” Keough said with visible emotion. “No one should have to sleep outside in that kind of cold.”
Beyond housing, the support centers will also provide essential services, including counseling, job placement programs, medical assistance, and childcare resources, aiming to help residents rebuild their lives with dignity and long-term stability. City officials and nonprofit partners praised the initiative as a groundbreaking step toward addressing Memphis’s ongoing homelessness crisis.
Community leaders highlighted the symbolic significance of the Presley family estate being transformed into a hub of hope. “From music to humanitarianism, the Presley legacy continues to touch lives,” one official noted.
Construction is expected to begin later this year, with the first phase of the housing units opening in early 2026. For Riley Keough, it is more than philanthropy—it is a promise to honor her grandfather’s spirit by ensuring that Graceland remains not only a place of history, but also of healing.
