**DEAL! Motocross Iconic Star Ken Roczen Agrees to \$350 Million Handshake Contract With Global Sports & Lifestyle Giant**
In a blockbuster development that has stunned the motorsports world, motocross superstar Ken Roczen has reportedly agreed to a monumental **\$350 million handshake contract** with a global sports and lifestyle conglomerate. While the company’s name has not yet been officially disclosed, sources close to the negotiations hint at a collaboration with one of the top-tier athletic brands known for its multi-sport presence and cultural influence.
The deal—unprecedented in motocross history—was reportedly sealed with nothing more than a handshake, underscoring the deep mutual respect and shared vision between Roczen and the brand’s leadership. The agreement spans a multi-year partnership that includes racing endorsements, signature gear lines, philanthropic ventures, and a Netflix-backed docuseries following Roczen’s life on and off the bike.
“This is not just a deal. It’s a movement,” Roczen said in a brief statement. “We’re building something that will elevate motocross into the global spotlight while creating real impact far beyond the track.”
Insiders say the agreement includes creative control over a new signature clothing and performance gear collection, set to launch in early 2026. In addition, a portion of Roczen’s earnings will reportedly go toward expanding youth motocross programs in underserved communities across the U.S. and Europe.
The handshake nature of the deal, in an age of complex legal documents and negotiations, reflects Roczen’s personal code of honor and trust. “When you know it’s right, you don’t need pages of paper,” he added.
With this historic contract, Ken Roczen not only cements his legacy as a racing icon but also as a transcendent global figure redefining what it means to be an athlete, entrepreneur, and humanitarian.
