**ESPN Report: UNC Basketball Legend Michael Jordan Seals \$30 Million Endorsement Deal, Donates \$10 Million to Program**
In a major headline that’s making waves across the sports world, **ESPN** has reported that **Michael Jordan**, the University of North Carolina basketball icon and global sports legend, has sealed a new **\$30 million endorsement deal** with an undisclosed brand—one of the largest post-retirement agreements for a former NBA player. But even more remarkable is what Jordan did next: he donated **\$10 million** of the deal directly to the **UNC men’s and women’s basketball programs**.
According to sources close to the deal, Jordan’s donation is earmarked for upgrading training facilities, academic support services, and scholarships for student-athletes at his alma mater. The gift marks one of the **largest single contributions ever made by a former athlete to a collegiate program**.
In a brief statement released by the Jordan Brand, the six-time NBA champion said:
> “UNC gave me the foundation to succeed both on and off the court. This is my way of saying thank you—and helping ensure that future Tar Heels have the same opportunities I had.”
UNC Athletics Director Bubba Cunningham expressed deep gratitude:
> “Michael continues to be a guiding light for our program—not only through his legacy but through his generous spirit. This gift will change lives.”
The endorsement deal, rumored to be connected to a major lifestyle and media brand, is expected to be formally announced in the coming weeks.
Fans, alumni, and current players alike have applauded Jordan’s gesture, calling it a full-circle moment that demonstrates the Hall of Famer’s ongoing dedication to the Carolina blue. With this donation, Michael Jordan once again proves that greatness isn’t just defined by what you win—but by what you give.
