Netflix Announces *New Era: It’s Time* — A Groundbreaking Documentary on Texas Tech Red Raiders Football**
Netflix has officially confirmed the release of its newest sports documentary series, *New Era: It’s Time*, which will chronicle the dramatic and inspiring journey of the Texas Tech Red Raiders. Set to premiere globally on the 25th, the multi-part series will take viewers deep inside the culture, struggles, and triumphs of one of college football’s most passionate and resilient programs.
The Red Raiders, representing Texas Tech University in Lubbock, have long been a cornerstone of NCAA football, boasting a rich legacy defined by grit, determination, and an undying fan base. From high-octane offenses to legendary players and unforgettable Saturdays at Jones AT\&T Stadium, Texas Tech football has carved out an identity that blends tradition with relentless ambition.
*New Era: It’s Time* offers unprecedented behind-the-scenes access, showcasing the emotional and physical demands placed on players, coaches, and staff as they push toward glory. The series will highlight not only game-day intensity but also the human stories that define the team — the underdog players fighting for a roster spot, the leaders shaping the program’s future, and the loyal fans who live and breathe Red Raider football.
Much like Netflix’s acclaimed *Formula 1: Drive to Survive* and *Quarterback*, this production aims to redefine how audiences engage with sports storytelling. Industry observers believe it could elevate Texas Tech’s national and global profile, shining a spotlight on both its athletic grit and unique West Texas spirit.
For Red Raider Nation, this documentary is more than a series — it’s a chance to share their pride, passion, and perseverance with the world. With drama, heart, and authenticity at its core, *New Era: It’s Time* promises to capture what it truly means to be a Texas Tech Red Raider.
