In 2024, Emma Raducanu’s endorsement earnings surpassed those of Aryna Sabalenka and Elena Rybakina combined, despite Raducanu’s limited on-court success. Raducanu earned approximately $14 million from endorsements, while Sabalenka and Rybakina garnered $8 million and $4 million, respectively.

This disparity has sparked discussions within the tennis community. Norwegian player Casper Ruud questioned the accuracy of these figures, suggesting that such estimates are speculative and lack transparency.
Raducanu’s endorsement portfolio includes partnerships with brands like Nike, HSBC, British Airways, Vodafone, and Porsche. Notably, her deal with Nike is reported to earn her $1.5 million annually.
In contrast, Sabalenka’s endorsement earnings are estimated at $8 million, despite her achievements, including two Grand Slam titles in 2024 and a year-end ranking as World No. 1.
These figures highlight the complex relationship between athletic performance and endorsement opportunities in professional sports.
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