But one thing is certain: this story is far from finished, and it might take some time before the final outcome is known.
There has been conjecture that this went much beyond just an internal issue involving Horner and a female colleague ever since the
incident initially broke last month.
There were early rumors that this was part of a larger power struggle involving some of the most important Red Bull management
figures.
After all, the Austrian energy drink manufacturer Red Bull had surprisingly released an official comment before the whole affair
became public.
For a company well-known for adhering to the maxim “never say more than necessary” when it comes to
As the story progressed, rumors circulated that this had expanded into a conflict between Red Bull’s Thai majority owner Chalerm
Yoovidhya and the Austrian side of the corporation over power and influence.
Furthermore, it is difficult to determine which side of the fence Red Bull’s significant corporate partners, Ford and Oracle, were sitting
on, but we had to factor their impact into the equation.
Some have asserted, on the one hand, that there was boardroom anxiety regarding the companies’ possible reputational damage due
to their association with the Red Bull scandal. Others, however, have asserted that their primary worry was that Horner may leave, as
his impact and appeal to a larger audience were crucial elements in
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