Dietrich Mateschitz, an Austrian millionaire, was the creator and owner of the Red Bull Formula One racing team in addition to co-
founding the energy drink brand Red Bull. He was eighty-eight.
Mateschitz passed away on Saturday, according to representatives of the Red Bull racing team at the United States Grand Prix in
Austin, Texas. His exact location of death and cause of death were not immediately known.
Mateschitz was referred to as “a towering figure in motor sport” by Mohammed Ben Sulayem, head of the FIA, the authority that
oversees motor sports.
“He will be sorely missed, and the entire FIA family is s
As the public face of Red Bull, an Austrian-Thai corporation that claims to have sold nearly 10 billion cans of its taurine- and caffeine-
based drink in 172 countries last year, Mateschitz rose to prominence.
Mateschitz not only contributed to the global success of the energy drink but also created an empire centered around the brand in
sports, media, real estate, and food.
With Red Bull’s increasing success, he increased his sports investments considerably, particularly in motorsports and extreme sports.
As a result, Red Bull currently owns and operates F1 racing teams, football clubs, and ice hockey teams. Red Bull has a comprehensive
driver development program to elevate racers to the highest level and has contracts with hundreds of competitors across other sports.
“The news has been difficult for everyone — what
ending its condolences to his family during this difficult time.”
At the Circuit of the Americas on Sunday, Verstappen aims to tie Sebastian Vettel and Michael Schumacher for the most wins in a
season in Formula One racing history. He also aims to secure the constructors title for Red Bull.
It’s a tremendously painful day because of what Dad has done for me, my career thus far, and my life in general, Verstappen stated.
“Tomorrow is the race, and we’re going to try to make him proud.”
The business was established in 1984 by Mateschitz and Thai investor Chaleo Yoovidhya when Mateschitz saw the opportunity to
market Krating Daeng, another energy drink that Chaleo had produced, to a western market. Red Bull claims that Mateschitz spent
three years refining the recipe before the updated beverage was introduced under
Verstappen began his career with Red Bull’s driver development program and, at the age of 17, joined the junior Toro Rosso team in
2015, making history as the youngest driver to start a grand prix in Formula One history. Currently, the most dominant driver in the
sport is the Dutchman.
“He has given so many of us so many opportunities, and we are so grateful to him for his vision, fortitude, and unwavering courage to
pursue our ambitions. He demonstrated that you can make a difference in Formula One by doing that, Christian Horner, the team
principal for Red Bull, said Sky Sports F1.
Horner continued, “We just have the utmost gratitude for everything he’s done and everything he’s supported us with over the years.”
“He is sorely missed by so many drivers, team members, and people in this pit lane.” He has been the team’s ardent supporter and the
cornerstone of all we do. He was immensely proud of the group and of what we had accomplished.
Top division soccer teams from Austria, Germany, Brazil, and the US are sponsored by Red Bull. In 2005, the firm began by
purchasing the Austrian team SV Austria Salzburg and renaming it Red Bull Salzburg, using the company’s colors.
It made a similar acquisition in Germany, purchasing fifth-tier team SSV Markranstädt in
Mateschitz’s populist stance also garnered media attention. He has previously attacked German Chancellor Angela Merkel for how she
handled the 2015–16 refugee crisis. Red Bull Media House GmbH owns the Austrian television channel Servus, which is well-known
for airing aggressive right-wing viewpoints.
At the end of 2004, Mateschitz acquired the Jaguar Racing team from its former owner, Ford, and for the 2005 season, the team was
rebranded as Red Bull. Subsequently, he acquired Minardi and rebranded it as Toro Rosso, shrewdly employing it as a feeder squad
for Red Bull.
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