The University of Washington Huskies and the University of Michigan Wolverines will square off in the college football championship
game tomorrow night in Houston thanks in large part to the support of their fans. Not only is that assistance financial, but it’s also
emotional.
Before the NCAA was compelled by legal reforms to allow college players to make money off of their own name, likeness, and image,
they were compensated exclusively with scholarships for many years. Athletes can now accept endorsement deals under the new NIL
regime. However, another development has occurred at colleges and universities across the nation: fan-supported “collectives” have
sprung up to assist teams in remaining competitive by giving a variety of players thousands of dollars in cash each, supposedly in
exchange for their marketing value rather than their on-field performance.
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